Previous Experience

 

Hollingsworth Cycles

-Responsible for the development of a Structured Marketing plan for the Company Encompassing Social Media, Print advertising, Sponsorship and Digital Marketing.

-Development and management of Social Media Channels such as Facebook, Twitter, Linked In and Flicker.

-Development of new business through The Government ‘Cycle to Work Scheme’. Done through directly targeting    Companies and organizations.

-Development and population of a new company website with a focus in SEO and mobile device optimization.

- Management of Google Analytics account to monitor web traffic.

 

Cycle Superstore

Position: Marketing manager. Reporting to company Directors in a highly consumer focused market.

Responsibilities:

• Highly event focused marketing with attendance at many Cycling, Triathlon and Mountain Biking events as company representative.

• Responsibility for creating yearly marketing plans.

• Development and implementation marketing strategy.

• Management of a yearly marketing budget of €50,000.

• Development and implementation of market research strategy.

• Generation of new business through direct marketing campaigns.

• Creation and management of content for all social media channels. 

• Sales forecasting to create a three year marketing plan.

• Irish Brand Marketing manager for international brands such as, Zoot, Look bicycles, Bicycle line clothing and Lapierre bikes.

• To write all ad copy’s for Print, Outdoor and Web advertising campaigns.

• Management of  “Keywords” for Google Ad-Word campaigns.

 

Achievements:

 

• Implementation of a merchandising plan.

• Negotiated contracts with event organizers, with exclusive branding rights being the result.

• Implementation of a research plan to determine customer satisfaction.

• Creation and implementation of marketing strategy to expand into the UK market.

• Instrumental in company growth of over 15% in 2010, despite current economic conditions.